Pete has worked in the media and marketing industry for more than 25 years. His experience includes leadership roles with media agency Starcom and founding his own consultancy business, EGS in 2005. After selling to the Engine Group (one of the UK’s largest advertising and media services group) in 2009, he enjoyed a range of roles including Chief Strategy Officer, Chairman of their data business, and ultimately CEO of their media division with responsibility for launching three ad-tech platforms in Europe and the far east. Currently Pete is a non exec director for B2B business services group Crimtan and a consultant at the french advertising and media network, Publicis. Outside of work, Pete enjoys playing golf badly, running adequately and appreciating wine, extensively.